The biggest benefit I have noticed so far with using this tool, has been its ability for us as marketers at my job site/company to be able to see what our current followers are liking about our page in order to improve it. This also allowed me to find out which posts were getting shared most often by users who weren't already part of an existing customer base or fan club! In some cases we might not always know why someone liked something but now we can use other analytics tools such as Google Analytics' "real time" reports to figure those things out!! There isn’t anything really bad i dislike too much right off hand although sometimes when you're trying to get people interested into your product there may seem like a lag between posting new stuff onto Social Media sites and seeing results come through. It takes awhile before they actually start showing up here though once posted if any do show up then i'm sure all will help increase sales because everyone else does eventually.