It gives me access to so many different analytical tools that I can use for my business needs (and also have fun with).
We are able to track our customers across devices like desktop/laptop browsers or smartphones etc - which helps us understand how they interact online. There isn't much to dislike about this software other than maybe its not as intuitive compared some of their competitors who offer more advanced functionalities but perhaps thats just personal preference? If you're looking at an affordable tool then it should do what your after! Tracking multiple platforms has been made easier thanks to using one platform rather tracking through several separate ones before now!!