I like that it's easy for people who are not technical or have no coding experience at all can build their own website without hiring expensive web designers! The support is also great - they respond very quickly when you need help with your account/website etc., which makes things easier than if we were doing everything ourselves!! Sometimes there might be issues where certain plugins don't work as expected (eg Google Maps) but these get fixed pretty fast so this isn’t too much of an issue in my opinion :) We've been able use builderAlll platform since our first month after launch & never had any problems using them until now.