The ability to create custom templates for all of our campaigns is great! I especially like that you can use your own images instead of having them pulled from Google or other services (which are sometimes blocked by clients). We have been able to customize everything about each campaign we send out without needing outside help with this process which has saved us time in creating new ones as well as making sure they're set up correctly before sending it live. There isn't anything at present that i dislike but if there was one thing then perhaps allowing users more control over how their content appears would be nice? This could really improve user experience because some people just don’t want text-heavy messages sent through an app/website so adding image options may encourage those who prefer not seeing any words when reading something online etc..