I like that they give you multiple ways of reaching your target market, whether it be through text or push notifications etc. They also have an interesting way for us to reach out to our customers where we can send them messages directly from their profiles as well! It's not too easy to use but there are some helpful tutorials on how to set up campaigns/texts if needed. We're trying different things so far and haven't found anything yet which isn't working for me personally though. The best thing about this program is being able to get feedback quickly after sending texts without having people call or emailing back.