This product is a niche product. Fitbit hasn't bothered to develop a replacement strap, and they had no intention of replacing it with anyone, which is a shame considering the watch is far more durable than the rubber they glue to it. So this product does. It is very similar to the original tape. It won't fit perfectly, there are seams between the watch and the strap, but don't expect perfection at this price. And if you don't look very closely, you'll probably never be able to spot it.
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