I like how easy it is to use, as well as its capabilities for different types of marketing campaigns.
It's not necessarily my favorite platform but we do have some customizations in place so this can be overcome with time/effort put into development efforts by our developers team members who are very knowledgeable about web technologies (like PHP). We're looking at using Allyant primarily because they provide us access through third party sources such as Facebook or LinkedIn which makes things easier when trying to target consumers via social media platforms since there isn't an API available directly from them - only if you pay extra fees per campaign run would someone else offer these same services without additional costs attached. Some other features include being able to track data across multiple channels within one dashboard instead of having separate dashboards just to pull specific information out depending upon what channel was used most recently during.