I like how it integrates into Salesforce so easily and automatically pulls in all of our data from various sources such as Hubspot & Google Analytics. We were able to implement this system very quickly without any training or technical expertise needed! It's been great for us because we are able to get insights about what's working and not working within our marketing campaigns. So far there isn't anything I dislike but maybe if I had more time to try out some features I would have liked them better. If you're looking for an easy way to create reports and dashboards then Insight Platform will definitely help speed up those processes. They also offer free trials which was helpful when trying to decide whether or not they should be used.