I like that it is easy to use even if you have no technical expertise or knowledge of computers at all! The platform makes leads generation very simple without having any software installed locally in your office which would cost thousands (or tens/hundreds) each month while being useless after they are gone from their home computer anyway. There could certainly do more features but overall its great value especially since there's so many people who don't know how to market themselves online effectively yet want access to quality services such as marketing automation tools. They get lots of sales inquiries via our website every day - usually about 50 per person - we're talking multiple accounts here too.