is excellent and easy to use. Stupid? A good scam with benefits, but the bristles are a lot coarser (but not in a bad way). Formula: The formula is what I love. I love mascara and this mascara and Tarte Tarteist are my favorites for the same reason: the formula. Both mascaras have a formula that is moisturizing and not harsh. So when you fall asleep with it on, it won't dry out or break your lashes. However, the tarteist dissolves overnight, this ink does not give way. If you accidentally fall asleep, you'll wake up the next morning with fabulous lashes. However, it comes off *so easily* with makeup remover. I love it. It makes my lashes flexible, hydrated, voluminous and lengthened. It has also never peeled off or rubbed off. Color The color is good too. I'm a black woman and very often black mascara looks gray or brown on me. It's a nice black color, it's dark enough to look really black on me. Application: What I like most about this mascara is how easy and beautiful it is to apply. This is the *perfect* everyday mascara. Multiple layers give a natural finish that makes me look like you don't have mascara on. It tapers with your lashes, leaving a nice moisturizing and even layer. A few more layers and you have incredibly long and beautiful eyelashes. Depending on what you like, you can easily change your look. And it's all so cheap! Cost-benefit analysis: worth it. With a label this cheap, you can take a chance and decide from there. i love this shop
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