It's fast! I can use my own FTP client instead of having to go through cPanel all the time. The price is great compared to other providers like Dreamhost that charge almost double than MySite. Their customer support is not as awesome as Hostgator but they are always quick to respond via ticket system when something goes wrong. They also have great tutorials which help me learn more about their service at no cost. Easy self-service billing features. Fast servers. Great tutorials available online. It's very easy to use as it is self-hosted (we don't have any servers) so we can control our own content with no restrictions other than what I put in place myself. We've been able to build an audience without paying tons of money up front. Some of my readers are not technical savvy enough to know how to make changes themselves but they still appreciate that our editors will post things like updates or new features to their sites.