My cats love this food. I am very picky about what my cats eat and try to give them the highest quality food. One of my cats is allergic to fish, chicken, milk, eggs, rice and oats. So I've tried a lot of protein-based foods - venison, rabbit, beef, lamb, turkey, etc. I've found that they don't eat most canned turkey and I'm glad they like the variety. Update February 2015: The formula has been changed so my cats won't touch it. I contacted support and one of the owners told me the formula is the same. However, if one compares the contents of the old jars (now a precious stash) with the current ones, it becomes clear that this is not the case. My cats sniff and turn away. They will prefer leftover cold cat food from another brand to a fresh can of cat food. They don't even eat it when they're hungry. Something has definitely changed. If the formula is the same, they may be sourcing ingredients from a new source with lower quality ingredients or different ratios.
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