I like that it allows easy access to all my data which can be used to make decisions about how well our website performs as an advertising channel. It also has some great insights into user behavior, allowing me to see where users are coming from when they visit my site (and therefore whether or not we should focus marketing efforts there). There's nothing really wrong here; just something I wish was better at this time of year - Christmas! We're trying out new things during these months but don't have enough experience yet to know if anything will stick around longer than a few weeks/months. So far so good though!