I like how easy it is for my clients who are not tech savvy at using social media platforms or analytics software! They can easily see their stats without having any training from me so they feel more comfortable posting updates as well! The only thing that i dislike about this program was when we first started out there were some glitches but after contacting support via email everything has been fixed now thank goodness!! It's great if someone does have experience running an ecommerce business because then its easier knowing what posts will be successful/not effective which helps save time once things start getting busy again during peak season!! Also since most of our sales come through referrals (wordofmouth) people love seeing other peoples feedbacks etc therefore increasing traffic & customer satisfaction overall.