The best part is that it gives you all of your data in one place, so there is no need to have separate software for accounting purposes (eCPM, analytics) or marketing goals (PPC). If you are looking for integrated tools, this should be at the top of your list! It can take some getting used to as they're not very user-friendly but once you get going, everything is great. It does almost every thing I want from an eCRM platform so far. We've been able to create better customer journeys by using tagsets. This allows our sales team to focus their time more effectively.