Well I ordered this strap for my Seiko Diver and it may or may not be a 'genuine' factory replacement but I am very happy with it. I waited about a year to test as I wanted to see how the durability was before thinking about it. My original factory strap lasted about 3 years which I think suits any rubber strap. Installation went smoothly and I am happy with my purchase. For around $20, this is a fair deal. I've seen genuine Seiko bracelets in jewelry stores for $40 which is outrageous.
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