A couple of comments, I don't usually write reviews and am an avid user of 10 products. I recently went from medium to dark brown to light brown with blonde. In just a few days I could feel my roots turning orange from the toner and my highlights getting really coppery and harsh. I used it tonight and kept it on for about 10 minutes with no heat and wow. Not all of the copper was removed, but it definitely got noticeably brighter and more tonal. Tomorrow I get the shampoo 10 blonde and I use the John Frieda Violet Crush conditioner and a few other clay masks 1-2 times a week, I think I'll achieve the blonde tone I want. I gave the smell and softness three stars because I don't feel like it left my hair as soft as the original. This is a 10 wonder hair mask and the smell wasn't bad, but it wasn't great either. only use once or twice a week, i have used this product 3 times this week and because it lightens my hair it also leaves my blonde looking blue.
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