Review on 🌱 NOW Sports Nutrition Pea Protein 24g | Easy Digestion | Natural, Unflavored Powder | Beige 12 Oz by Scott Maddocks

Ok I'll start by saying this is my first review. I had previously been using whey isolate for over 15 years until I discovered I was lactose intolerant about 3 years ago and that's when the hunt for vegan/plant based protein powders began. I have bought this item a couple of times for 12 ounces and 2 pounds and 7 pounds I think 4 or 5 times. The product itself is good. It's a very fine powder, finer ground than other vegetable/pea based powders I've tried in the past. It's best to use in a blender as it removes any lumps (it tends to get lumpy if not mixed well). If you're new to this type of powder and looking for something that tastes great, this isn't it. It's fresh and tasteless. To puree smooth you will need to use a blender like I do. I mix with veggies and fruit in the morning and either almond milk or PB powder or fruit in the evening. I liked this product for its ingredients as it had no artificial sweeteners, no artificial flavors and a great price. I bought in bulk because I use it every day and it kept the price per ounce low. I was about to reorder when I realized they had increased the price significantly. My jaw dropped a little, I won't lie. I subscribed to this item, the price I paid was $40. The price is currently $66 for a one-time purchase and $56 for a subscription. Sorry, but a $16 increase in 2 months? THE? Unfortunately I'll have to get another protein powder and spend the money elsewhere. I am extremely disappointed