Review on freqnt by Jessie Zdunich

Name: freqnt
Item: freqnt
Rating: 5

December 05, 2022

Great email marketing tool for B2B marketers

The best feature is that it allows me to identify who I'm targeting, what they are looking at within their area of expertise (and thus my messaging has more relevance). It does take too long - over 3 minutes between sending out emails vs just 1 minute in MailChimp or HubSpot's systems. Make sure you have someone else onboard as part-timer so your workload can be balanced! There were some problems we weren't aware about when setting up our account initially but Freqt was able solve those issues quickly once alerted by us.

Pros

Great reporting
Easy & intuitive interface for both admin team AND users alike
Powerful segmentation tools such email automation rules with individual user segments.
Can integrate directly into Salesforce CRM system using API integration method which also gives access via Excel spreadsheet download link from SFDC data feed tab if required.
Integration w/ Zapier tool allowing easy transfering all contacts across platforms

Cons