The best feature is that it allows me to identify who I'm targeting, what they are looking at within their area of expertise (and thus my messaging has more relevance). It does take too long - over 3 minutes between sending out emails vs just 1 minute in MailChimp or HubSpot's systems. Make sure you have someone else onboard as part-timer so your workload can be balanced! There were some problems we weren't aware about when setting up our account initially but Freqt was able solve those issuesβ¦