I like how it helps you find what your customers are looking at online without them knowing they're being tracked. It's great if you want to know where people go when searching for something that you offer in store or online. The tracking is only useful once you've found out who has been using your website/app but not everyone will use this so its really just a waste of time. If there were more features included then we could have used it better as well. We wanted to track our customer's activity around one of our products. This was very helpful in finding out which pages had the most traffic. I like how easy it is to use and navigate through all features within this software. It's very user friendly! The only thing that I dislike about this product is that sometimes there are updates made to certain sections which can be confusing at first but after a while you get used to it. This helps with keeping my customers' privacy intact in regards to their medical records.