That's 16 feet. The tape measure is 1" wide and it is the best tape measure I have ever had for woodworking. Before all the fat guys jump on me about 16ft, I have 25ft 30ft 33ft tape and use it for framing, as well as 50ft and 100ft. Getting back to woodworking, this tape has a white blade (not yellow) and is much easier to read in the shade, it has a scale on the back so you can lay it out and use it as a ruler. The thing is caramel red with a rubber sleeve and is just "sexy". The quality seems to be better than Stanley, Lufkin or Evans (Starrett) but not many sawmills have them. I wish Lowes would have done it.