I like that you can bid for all types of ad formats - video, text, images etc as well as bidding on multiple keywords at once. The interface needs to be made simpler though so more people will use this tool effectively. This platform has helped me increase my ROI by over $1,000 per day since using it last year. By setting up campaigns properly we have been able to see increases in our daily revenue from around $50-$100/day before reaching the target goal amount set (which varies depending on your business).