The best thing about this package was that it helps me track my competitor's activity with search engine data so I could see what keywords/searches they are targeting through Google analytics tool which gives an idea of how much traffic we have compared to other companies. One major issue i faced while using rank ranger has been regarding its interface where sometimes there were problems during login process too! Definitely recommend if u wanna get all important insights from google analytics!! Its really great tracking feature but when you want more features like website monitoring etc., then go ahead else just use free version first time around -.-! You can definitely try them out only once before going live. We had many queries relatedto competition analysis & keyword research hence got rid off those problem by choosing Ranking RANGER over others available packages at that point in our life! It helps us track ROI of our campaigns with ease by giving detailed reports that are easy to understand. I wish there could be an option where we can filter certain keywords which would help give clear insights into different aspects like keyword difficulty level etc to improve upon them over time. The reporting options available through rank ranger has helped my team keep up with all KPIs even when i am not at work!