I like how easy it is to use, no need for any special knowledge of crypto or adsense accounts as everything can be done from one place! The only thing i dislike about advertimarketting platform was their lack of support when we were having issues during our ICO sale last year but they have since come up trumps by adding more features which has made things much easier now.
They are currently working towards implementing an exchange feature so you will soon be able to buy BTC directly via adverts instead of going through coinmarketcap etc.