I like how many options there are for different layouts including adding images as well! It's great because when we wanted our customers (small business owners) at an event or conference/trade show etc., they could see what cookies were being set by us without having access just themself (which was helpful). This also helped me track where people came across my page vs those who didn't come through their link which helps keep better tabs overall about marketing efforts. There isn’t much dislike aside from needing more color choices; otherwise this works very nicely once installed properly - especially if using multiple pages within one account. Tracking visitors' paths throughout various sites & understanding traffic patterns has been useful over time too since some users have seen ads previously not related directly but still beneficial later down line.