I like how it is highly customizable. It offers loads more options than Magento or other comparable platforms such as Volusion for example (which they actually copycat). The only issue I have encountered at least in my case personally was not being able to change font sizes easily when creating new products. Otherwise though everything else has been great. Especially if your looking into building e-commerce sites with WordPress then definitely go ahead! We've had some issues regarding compatibility but their support team always gets back quickly every time we reach out them through email/chat etc. If anything comes up just let us know and our dedicated account manager will help straight away :) My store design project went from costing £7000+ per month with expensive designers who didn't listen well enough nor provide examples / mockups until very late stages which delayed launching by months plus having multiple delays due to legal reasons relating to contract terms - and still never delivered exactly according too plans despite promises throughout meetings over 3 years ago. This plugin has helped me manage my online store because it is super user-friendly! I can customize each product individually without any problems at all using its advanced features. There's nothing I disliked about the product as well. It helps in managing your ecommerce website easily. The only thing which could be improved would be if there was a simple way for adding more attributes instead of having to add them one by one. It also allows us to create multiple variations of products.