I like that it is easy to use even if you are just getting started in business; there's something new every day! It can sometimes be overwhelming with all of these features but once again this gets better as time goes by (just keep trying!). Sometimes when calling out an order multiple times we get no response at first until after 5-10 minutes or more later someone picks up - so make sure everyone knows about using My Echo during their shift/time period! We have been able help our staff manage shifts easier than they were before because now anyone who needs assistance does not need permission from another manager.