It's easy, fast & free! I can see my competitors' traffic sources in real-time with this product without any monthly fees or other hidden costs like many paid products out there do offer for their customers (eCommerce companies). The ability that it provides me as well gives us insights into our competitor’s business model which helps when we are making decisions about what direction should be taken by ourselves i terms marketing campaigns etc., We use its geo reporting feature too much but not sure if they have plans/plans available soon? Try them first before you go through all those features offered :) Great customer support team who always respond quickly whenever issues arise at anytime during day time hours from USA Eastern Time Zone zone - United States only!! Good luck. Nothing really bad so far just minor glitches here nthere due tto newness factor :D But nothing major nor has been resolved.