This product tastes good and my teeth feel clean afterwards. My only issue and the reason for 3/5 is that it has no whitening power. Anyway, my teeth got yellower. :( I didn't just buy it for whitening, just because I needed toothpaste. But I thought it would whiten my teeth, but it isn't. I don't smoke, I don't drink coffee, I don't drink fizzy drinks and I I don't eat sweets but once a month I eat dessert regularly but I don't think my diet and lifestyle has anything to do with my teeth turning yellow, I think it's just normal yellowing and because this toothpaste doesn't helps prevent it I haven't been to the dentist for a check up since using this toothpaste so it could be better or worse than I know but I don't have cavities or anything like that and I haven't had any sensitive teeth or other problems. Since it doesn't whiten my teeth, I open a charcoal capsule, put the same amount of baking soda in a small cup, dip my toothbrush and toothpaste in it, and brush with it ne teeth to keep them from whitening works and i have powder left over for my next brush i hope this will help!
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