I like that it can be used for any type of business, from small to large companies! It's very easy-to use as well which is great because we don't have much experience with software in general so this was perfect since there are no complicated steps or anything needed before using our product (which makes us look professional). We've also received many compliments about how good looking/easy their interface looks compared other competitors products out today such has Hubspot & Marketo - they're not too flashy but still give off an overall nice appearance without being overbearing at all if you know what i mean?