The platform is very intuitive! It's easy for our agency partners (including us) as well as clients' end users like marketers or PR pros who need help reaching their target audience online via social platforms - particularly Facebook but also Instagram too.
We've been able implement this tool into any of our campaigns where we are looking at targeting certain audiences across multiple channels using different ad formats such as video ads vs display etc. This makes it super simple when building out creative assets which helps drive greater efficiency within my team & client teams alike so that they can spend more time focusing on what matters most rather than being bogged down by data entry / tagging issues.