I like how easy it was for our sales team with no previous experience using this software could get up-and running in minutes, even if they were new hires! The interface can be overwhelming at first but once you figure out your way around everything works well enough so we don't have any major issues right now (except maybe too many tabs open!).
We are able help customers better by adding more relevant content from other sources into their profiles without having them leave or do anything extra - all through natural search results which helps us qualify potential prospects much quicker than before when people had just clicked away after seeing "QWardO" as part of what brought someone there initially..