I like that it's super easy for me to create my own templates or use their prebuilt ones (which are awesome). There is also an addon marketplace if you want more features but this really isn't necessary since they have so many built in out of box options! The support team has been great at getting us setup with all our needs as well - there haven’t ever had any issues when using them internally too though we do occasionally get some questions from non IT users which can be difficult sometimes haha :) They don' t allow third party integrations yet either unfortunately :( We're building several different tools throughout workflows within CRM campaigns where multiple pieces need approval before going live / launching online etc.. So being able give people access quickly without having someone log into each tool individually was very beneficial!!