The ability to easily integrate with other platforms and manage my customer data in one place. The reporting is very easy to use and allows me to see all of my contact information in one place. Not much to say about this product. I would highly recommend it to any business owner looking for a CRM that will help them keep track of their customers. We have been able to create a better relationship with our clients by being able to see everything in one spot. We are also able to send out mass emails to our clients which saves us time and money.