I love that it's easy to use, has great customer service (if you need help they are quick at responding), allows for customization of content & design as well! It can be difficult sometimes when trying to find what kind or type of social media post would work best with your brand message - but overall this tool helps me create more engaging posts across all platforms which ultimately leads into increased engagement from my followers in each respective channel. Great product if used correctly- no complaints here so far :) We're using Parllay studio mainly because we wanted an easier way than creating our own blog articles ourselves every time there was something new coming out regarding one specific topic area within eCommerce SEO etc.- really helped us keep up wth industry news without having to do any research myself!!