I've been using this product for at least 7 years when I bleach and color my hair and it always does a great job. When you start shampooing your hair, the lather will turn pink, and after all the chemicals from the bleach powder or color are washed away, it will turn white. I don't have to guess or wash my hair and wonder if it really is clean and chemical free. It smells great with no antiseptic spells, acts like a moisturizer and leaves my hair soft with no breakage or damage. I will continue to buy this product as long as I bleach and color my hair.
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