The ability to run multiple campaigns at once is very helpful when you have more than one campaign going. I would like to be able to add new fields to my data models without deleting an existing field that I don't want anymore. It's not always clear how things connect together for reports so it can get confusing if your report needs something but isn't connected in a way you think it should be. This can lead to having to go back and forth between two places trying to figure out what exactly you are looking for. Try out all different types of dashboards before deciding which ones will work best for you! We're solving some pretty unique problems with our customer base - we need to provide them with actionable insights into their customers' behavior in order to better engage them throughout the purchasing process. If they find valuable information from us, it makes sense for them to stay engaged with us after.