I liked it that i could find all my contacts there for example social media accounts or even business cards which helps me easily manage them with one handy application instead of multiple websites/apps i had open at once! Maybe some features like automatic synchronization can be added so everything gets updated together as they are stored under same account?! It's pretty good tool but not perfect yet if you need more complex options (like customizing your own contact list) then maybe consider something else? We have been using this software since last 7 years now & we never regreted our choice till date because its user friendly UI along wits easy integration makes managing profiles very simple without any issues faced by other softwares out here!!