The best thing about click Funnel so far has been how easy it was to build my page from scratch (using their drag & drop editor), then add all elements like forms for opt-ins etc., test them out before committing anything important such an emails addresses/emails themselves). Also I am able to manage multiple campaigns simultaneously which makes things very organized when sending mass marketing messages via autoresponder services i also use through this software platform - but its not always 100% reliable if you're using something else outside CFM too e..g; MailChimp sometimes messes up our mappings between contacts within mailchimmp's database vs those we've stored inside cfm itself.