I like that they are very thorough in their approach. They ask all the right questions and really dig into what your needs are. What is important to you? How do you want to be perceived by customers? How can we help you grow your business? It's great when you have someone who has done this before who is able to guide you through the process. There isn't much to dislike about our relationship at this point. We've been working together for over a year now and everything has gone smoothly. They're always willing to take suggestions and work with us as we try new things.