How easy it is to access through web or app. What I really like about this site is their support team. I've tried all of the tracking platforms and they were so much better at what they do. They make sure to go above and beyond to help you any way they can. Nothing in particular but just overall their customer service makes me feel like I'm doing business with them. Tracking multiple sites for my online store and this is by far the best tracking software out there. They are constantly improving the features and making everything more user friendly. I like how easy it is to use. The fact that there's no need for any prior knowledge about this platform is very convenient as well. There isn't anything I dislike at all so far. Honestly, I would highly recommend Anstrex because they've been extremely helpful when dealing with my business needs. I'm able to track user behavior online which has allowed me to build trust with them.