1) Customizable - Easy integration with different platform such as Google Play Store 2). Good support team 3.) Responsive service in case of any emergency 4.). It's not free for sending more than 100Million SMS outbound or receiving less then 500K messages from end user users per month5%). The pricing scheme is highly confusing/non-transparent6!). Best tool I have seen so far when it comes about cross selling via short code7!! Do try this product if you are looking into integrating multiple channels i e., email marketing / text messaging etc8. Integrated channel management (outofbox), better customer engagement9! Pushsafer is an excellent service. It works very well, is easy to use and has good customer support. I haven't found anything I dislike about the service. It's a very nice and reliable service. I recommend it to all of my colleagues who work on the Internet. We use Pushsafer to send notifications from our website to users. This service allows us to do so.