The best thing about traffic manager ad network is its flexibility in terms of tracking multiple campaigns across different platforms like Facebook ads or Google Ads etc., It's very easy to integrate with other tools such as HubSpot CRM which makes it more user friendly than others out there as well.
I have no major dislikes when using this tool but maybe some people would find certain features not so intuitive while creating new reports especially if you are fairly inexperienced working within reporting software. We can easily track our client base by adding them into their own personal account where they receive relevant information regarding what content we're producing specifically tailored towards who they are.