I like the fact that they do it all for you, from traffic sources to reporting. It's easy to set up and use as well. The support is great as well. There sometimes can be lag time in getting your reports back after being updated. We have seen this with some of their other affiliate programs but have not experienced that with TrafficManager. They are very transparent and communicate everything that happens. We also love the ability to link our accounts to Facebook so that we get credit for social