The ability to set up campaigns as well as monitor results is fantastic! As far as I know it's not possible to export data from this tool but that would be great if there was an option for exporting reports or something similar so we could use in other tools like Google Analytics (we're also using).
Definitely worth investing time into learning how to get most out of your advertising platform - especially with their free trial period. It allows us to send targeted messages at our audience which helps boost conversions significantly.