It is very easy for me to understand how it works since I am able to set it up in just minutes. This means that my team can use this tool without needing technical experience or training. The customer support has been great; they are always quick to answer questions and work with us when something goes wrong. Sometimes the reports take awhile to load, but other times we see no results at all which makes it hard to know if there's an issue with our traffic or not. We have noticed improved website metrics from using W3counter so far. By improving our analytics data, we were better equipped to make decisions about what content was most important for users.