The best part about this tool is its ability to track all your leads and nurture them accordingly. It was a great time saver for me as well. I used it mainly to create my various campaigns and also to manage leads. The UI is not good at all and sometimes I have to use Chrome instead of IE to use the software. I would highly recommend using this tool if you're looking for an integrated marketing platform that can help you reach out to customers. It helps with lead management, email marketing, website tracking etc.