I love that you can see what keywords are bringing in traffic for your website! It's also very easy to use once set up correctly (which isn't hard). The only thing about this program it has been discontinued by google so no more updates will be made. There was nothing i disliked at first but now we have stopped updating our account with them there seems to be many bugs being reported when using their product/website. Try different options out before going too far down one path as they do change things around often which makes things difficult if not impossible to maintain an active campaign within. We were looking into other products like adwords or pay per click advertising platforms however these don't offer all of the features available through Adalyis such as multiple campaigns running simultaneously and reporting across various channels.