I like that it's easy enough so you can use without any training, but still powerful if your business requires more advanced features or analytics tools than what is included with default options (ease-of setup).
It doesn't have as many outbound links available from other sources which could be helpful when trying build up organic traffic by having an SEO presence online - however this isn’t something we are currently looking at using because our main focus right now has been getting people onto their website via paid advertising channels rather then through search engine optimization methods such as link building etc., hence why they aren't very useful within my opinion!